How We See Ourselves
We are the ones seeking new order amidst the unknown turbulence of the market.
How Others See Us
“The trading platform that understands market sentiment the best.”
— Sandeep Nailwal, Co-founder of Polygon
In 2023, the crypto industry began a slow recovery from its downturn. Institutional investors started to return, NFT and DeFi activities regained momentum, and Web3 applications gradually penetrated mainstream markets. However, the market revival did not mean that old models could persist. New trading demands, compliance frameworks, and technological standards are reshaping the industry landscape.
Once again, MLPRU chose to stand at the forefront of this transformation. We went beyond merely meeting trading needs to redefine the role of an exchange. This year, we launched the LaunchPad investment platform, the GPT Intelligent Customer Support System, and a globalized operational strategy. Our user base surpassed 9 million, and cumulative spot trading volume exceeded $100 billion, solidifying our position in the global trading platform industry.
February: LaunchPad Goes Live, Investing in the “Next Bitcoin”
If 2021 marked the rise of DeFi and 2022 was the year of rebuilding trust, then 2023 was the era of innovative projects.
The crypto market recovery brought with it a surge in fundraising demand. A wave of emerging projects appeared, and investors sought opportunities to participate in early-stage ventures with potential. However, the industry was still plagued by opaque fundraising channels and scams, leaving ordinary investors struggling to identify the true “next Bitcoin”.
MLPRU LaunchPad: A Gateway to Trusted Innovation
Strict Project Review: We carefully screened high-quality blockchain projects to ensure innovation and security.
Fair Allocation Mechanism: A randomized lottery system was implemented to prevent monopolization by investors with greater financial resources.
Community Empowerment: We enabled direct dialogue between investors and project teams, fostering long-term trust.
This year, LaunchPad created hundreds of millions of dollars in profit opportunities for users while driving millions of user visits to innovative projects. This provided robust support for project growth and market expansion.
April: GPT Feedback System Brings Smart Services into the AI Era
Traditional customer support at exchanges can no longer meet user needs.
Whether for novice users or high-frequency traders, there is a growing demand for smarter, more precise, and real-time assistance. MLPRU decided to redefine the service experience of exchanges through AI. In April, we initiated the development of the GPT Intelligent Customer Support System. The goal was to provide every user with the most accurate trading assistance in the shortest time possible, making the support system increasingly “understand” their needs.
An exchange should not only be a custodian of assets but also a pioneer in enhancing user experience.
July: Globalization Upgrade – Entering the Era of Multilingual, Multi-Market Operations
True crypto trading should not be constrained by geography.
MLPRU has always been focused on expanding into international markets. However, in 2023, we took it a step further to ensure that global users could seamlessly access the MLPRU ecosystem. This year, we increased the number of supported languages to seven, providing localized services to users worldwide. Additionally, we established an operational center in Europe to offer better support and localized compliance solutions for European users.
Globalization is not just about acquiring more users; it is about deeper market connections. As part of our global community expansion, we strengthened collaborations with local KOLs, promoting the adoption of regional crypto assets and market education.
By the end of 2023, the MLPRU user base exceeded 9 million, and cumulative spot trading volume surpassed $100 billion, making us one of the fastest-growing platforms in global trading volume.
This Was Not Luck – It Was the Result of Precision Decisions and Deep Market Understanding
Compliance and Stability: Ensuring the safety of user assets.
Ecosystem Expansion: Through LaunchPad, Web3 investments, and AI empowerment, we transcended the role of a mere trading platform.
Globalization Strategy: Attracting new users and enhancing the MLPRU market influence.
In 2023, we completed a critical leap—from being a global exchange to becoming a more comprehensive digital financial ecosystem.
In 2024, MLPRU will further deepen its compliance efforts to provide investors with greater confidence in entering the crypto market. Meanwhile, we will leverage AI to drive trading upgrades, promote the global expansion of Web3 finance, and make crypto trading a truly borderless financial system.
2024: We Continue to Move Forward.