Japanese investment giant Metaplanet has signed a memorandum of understanding with Bitcoin Magazine to expand the magazine’s reach in Japan.
Announced Friday, Metaplanet has acquired the exclusive rights of Bitcoin Magazine Japan, through the MoU. The announcement came during the iconic Bitcoin Conference in Nashville, Tennessee, which would witness Donald Trump’s keynote on July 27.
*Metaplanet to acquire exclusive license to launch Bitcoin Magazine Japan* pic.twitter.com/RflHe1jIYx
— Metaplanet Inc. (@Metaplanet_JP) July 26, 2024
The strategic partnership would leverage the magazine’s extensive network to reach “an untapped market.”
“The MOU with Bitcoin Magazine reflects our commitment to providing localized, high-quality content tailored to the unique needs and interests of the Japanese Bitcoin community,” Metaplanet wrote.
Bitcoin Magazine Sets Asia Footprint After Establishing in Switzerland
Japan, being one of the prime supporters of Bitcoin in Asia with crypto trading expected to hit 500,000, offers a supportive ecosystem for industry players.
Recently, Metaplanet reported purchasing an additional 20.38 Bitcoin valued at $1.2 million, boosting its Bitcoin portfolio. The company’s disclosure marked its fourth Bitcoin acquisition in July.
The acquisition will also enable Metaplanet to grow the Bitcoin community in Japan through education and high-quality journalism. It aligns with the company’s strategy to integrate Bitcoin into existing and developing corporate frameworks, the release added.
“As the oldest and most established Bitcoin brand, Bitcoin Magazine is honoured to collaborate with a pioneer like Metaplanet to enter the Japanese market,” said Mike Germano, President of the magazine publication.
In February, Bitcoin Magazine established an office in Switzerland, in collaboration with White Rock Management firm.
The publication aims to advance its news coverage through exclusive interviews with prominent Japanese Bitcoin figures, special edition publications, and interactive online sessions.
Besides, the publication recently announced the launch of Bitcoin Magazine Pro, that provides real-time data and market-leading chart intelligence. The initiative is a result of partnership with Look Into Bitcoin.
Additionally, the magazine is also planning to expand the print publication and live events in the coming days.