Large technology companies are actively exploring the metaverse. Facebook’s rebranding to Meta is the most prominent example. However, other significant moves include Microsoft’s proposed acquisition of Activision Blizzard, Nvidia’s Omniverse platform, Sony‘s PlayStation VR2 headset. We can also add Apple’s Vision Pro, a “mixed reality” headset, allowing support for both virtual and augmented reality (AR) content.
Meanwhile, German company Siemens is leading the way in using the metaverse for industrial purposes. The technology conglomerate combines advanced technology like virtual reality (VR), artificial intelligence (AI) and cloud computing to create virtual factories and product designs. A notable development is Siemens’ partnership with Sony aimed at introducing a new immersive engineering solution that combines Sony’s head-mounted display with Siemens’ Xcelerator software.