JAKARTA – PT Bank Rakyat Indonesia (Pesero) Tbk or BRI continues to demonstrate its commitment to continue growing and providing the best service to its customers, as proven through the Diamond title for Total Service Quality Satisfaction award based on the Customer Perception Survey SQIndex 2024 at the 2024 Service Quality Awards.
The SQ Award is a prestigious national award that has been held since 2007 by Marketing Magazine and Customer Action Recognition and Reward Experience (CARRE). This time, the award was held on August 7, 2024 at Sky Ayana Jimbaran, Bali.
This award aims to appreciate companies that have succeeded in providing the best service in their respective industries by achieving the highest score and above industry standards on the Service Quality Index (SQIndex). The main indicators assessed are service quality, including Service Accessibility, Service Process, People, Service Solution and Perceived Service Value.
Regarding this, BRI Consumer Business Director, Handayani, said that this award is testament of BRIs efforts to consistently innovate and provide the best service for prime customers, or what are often known as Pribadi Terpilih BRI. As of 2024, BRI Prioritas has won the SQ Award for six consecutive years since the first award received in 2019, he said.
Along with this award, BRI also continues to expand and improve its services to meet customer needs with various available facilities. Currently, the total number of BRI prime customer service outlets is 207, consisting of 1 Signature Private BRI Outlet, 41 BRI Prioritas Service Centers, and 165 Priority Lounges spread throughout Indonesia. In addition, BRI also has 136 Branch Offices that have licenses as Mutual Fund Selling Agents (APERD) from the Financial Services Authority (OJK).
In addition, it was recorded that Assets Under Management (AUM) as of July 2024 grew by 23.44% (YoY). The total assets managed by BRI in wealth management services increased rapidly, indicating the growing trust of customers in managing their wealth through BRI. Then the client base increased by 21.57% (YoY). In this case, BRIs prime customer base has grown significantly, indicating the success of the service improvements carried out by BRI.
The growth achieved in the wealth management business shows that the strategies and initiatives carried out have been in accordance with customer needs. One of BRIs superior services in wealth management is financial advisory which offers a personal and integrated approach. This service includes financial check-ups, financial planning, and portfolio management, all of which are managed by professional and certified workers. This service is designed to provide comprehensive and tailored solutions, meeting various customer financial needs with high standards.
In the future, BRIs wealth management business will focus on expanding its reach and business potential through better synergy. BRI is committed to continuing to improve the quality of services and making a positive contribution to the national economy, as well as maintaining the trust that has been given by customers, concluded Handayani. (***)